What Facebook shows publicly, and what depends on location
Public Pages, public posts and Meta's Ad Library are open to anyone without logging in. What you see there still varies: ad transparency data is organized by country, and some content is limited or labeled differently by region. A marketer who needs proof of how a campaign appears to an audience in another market has to look from that market, which a single office IP cannot do.
Proxy type and session mode
For public page checks and Ad Library lookups, rotating residential sessions are enough: each lookup is independent. Use a sticky session when a verification takes several steps and should stay in one location, such as opening a Page, browsing its public ads and following the landing page. Mobile ad placements can be reviewed through mobile proxies, from $3.90/GB, since the audience is on carrier networks.
Do not run account sessions from proxy pools. Account activity is governed by Facebook's terms, and rotating IPs on a logged-in profile is both unnecessary for public research and likely to cause problems.
Targeting tips for regional ad checks
- Set the exit to the country of the audience you want to verify, with
-country-in the username. - Add a city token when a campaign targets a metro area.
- Record the exit location, time and screenshot for each check so results can be audited.
- Repeat checks at different hours, since ad delivery changes through the day.
Residential coverage includes 22,417 cities and 14,252 ISPs, so most campaign geographies have a matching exit. See ad verification for the workflow.
Staying within Facebook's rules
Use proxies only for publicly available data. Do not create fake accounts, buy or generate engagement, access private or logged-in content, or try to evade bans: those actions violate Facebook's Terms of Service and our acceptable use policy. Counterfeit and scam-page detection on public content is covered by brand protection.
How to set up the proxies
Buy a package from 5 GB ($4.50, bandwidth never expires), open the proxy generator and copy the host, port, username and password into your tool. The gateway is gw.nefo.net:9000, and targeting lives in the username: -country-br for Brazil, -session-ad9 to hold one IP. Integration examples are in the docs, and prices are on the pricing page.
Frequently asked questions
Yes, for public ads and the Ad Library. Choose a residential exit in the target country or city and record what you see. Do not log in to accounts from the proxy pool.
No. Our acceptable use policy covers lawful public-data work. Running multiple or fake accounts, or generating engagement, breaches Facebook's terms and is not supported.
Rotating for independent lookups. Sticky, from 1 minute to 24 hours, when one verification spans several page loads and must stay in a single location.
The country or city the campaign targets. Add -city- tokens for metro campaigns. Coverage is in 227 countries; see locations.
Residential bandwidth is $0.90/GB at 5 GB ($4.50) and drops with larger packages to $0.53/GB at 10 TB. It never expires. See pricing.